Thousands of people packed the streets of central Rome on Thursday eager to get a bargain as the first day of sales began. On Rome's chic Via Condotti there were lines outside expensive designers stores. Shoppers said they were eager to take advantage of sales despite the economic crisis. Dozens of people stood in line outside the exclusive Cenci store in the morning, waiting to be among the first to bag a bargain.
"People have held back in buying because they have been waiting for the sales, it has been a slow season in general because of the economic and political climate in Italy so we expect a very very busy season," explained store manager Davide Cenci.
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