Carlos Santana's Masterclass

2018-12-19 146 0 Vimeo

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The team at MasterClass reached out to me for title designs on their upcoming class taught by Carlos Santana. I was given full creative freedom to interpret the wise words of Santana and formulate them into a visual treatment. The final titles built upon Santana’s Spanish rococo aesthetic and follows his guitar strings as they blossom into a forest of abstract flourishes around the main title. Several guitars from the local San Francisco shops were photographed and used as the background textures for Santana’s subchapter designs. It was an honor to work with the MasterClass team and to learn from the ever-inspiring Carlos Santana. Client: MasterClass Creative Director: Lauren Fundora Design & Animation: Peter Clark Post Supervisor: Alicia Mooty Post Coordinators: Erin McGovern & Carolyn Mazanec Creative Producers: Gabe Jewell & Laura Davis Music: Carlos Santana

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